The video production industry has been striving more and more to acquire the ability to produce videos from raw footage in the least amount of time. These efforts have born fruit when it comes to presenting live video coverage, on the web, of trade shows and conventions. But very possibly this effort has reached a new pinnacle in the coverage of this years NAM convention in Las Vegas

This year’s NAB Show is still running; and yet curiosity seekers wishing to catch a glimpse of the great men and women at the show can see it live on the web. The 2010 NAB show web site, which has sat for months in silent anticipation of the event, has come alive with video shorts depicting interviews with such great celebrities as Micheal J. Fox, Shelly Palmer, Stan Lee, Matt Weiner.
An exciting part of the NAB convention is the presentation of awards to individuals who have and are making a great contribution to the broadcasting industry. All of the awards presentations are covered by individual video shorts, such as for example the induction of Ron Chapman into the NAB broadcasting hall of fame.

The impressive feature of the NAB videos on their site is the thoroughness of the coverage, the organization of the videos on the NAB website, and most importantly, the incredible editing job.

It can be said of the Web video that they do an excellent job of presenting the essence of each program in a clip averaging a minute and half. This allows a web site viewer to rapidly go through the material, see the great personalities and celebrities at the show and then go onto another video.

Seeing as this is the NAB, one would expect to find the convention at the forefront of video coverage, and they truly have achieved that. I don’t believe you could, at this moment, find a convention more well covered on the web that the NAB.

Yet, as Shelly Palmer noted, the future is evolving rapidly before our eyes. In the future, no doubt, there will be an explosion of online video video coverage of trade shows and conventions, as companies follow the example being set by this year’s NAB convention, and vie to increase their own show’s live online coverage.

The use of live coverage can be said to be especially successful in generating excitement about the convention. It is exciting to watch on the web, and no doubt the coverage enhances the excitement for those who are on the convention floor at the center of so much media coverage.

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